D&M
    kalia Doner & john Mcintosh
custom health/wellness information and education for consumers and health-care providers
print for consumers
print for health-care providers
digital for health-care providers
product menu
digital products for consumers

Presenting health education to consumers through digital products

Studies show that consumers rely on digital delivery of health information and are eager to receive digital content that they know is reliable and authoritative. 



custom apps/consumer 

Offering app development with our technical partners that bring your message in a video-enhanced, interactive environment to handheld devices. Areas covered include, but are not limited to:

Weight & Nutrition: Weight management,  intake tracking, exercise output
Diabetes Management: Carb counters, medication schedules
Medication Tracker: Monitoring daily doses, compliance


devices
Platform agnostic on smartphones, tablets and PCs, etc.

content
Guides, trackers, monitors, self-management helpers, and more…created by award-winning medical journalists and leading app developers.

distribution
Made available through web sites and app stores.












extended e-books/consumer

D&M creates extended e-books, which are e-books with embedded video, audio and slide shows. They are delivered as apps and interactive PDFs for viewing on handheld devices and computers. 

Medical experts serve as mentor/guides through the e-books and appear in videos.  Slide shows demonstrate information visually. Links and downloads provide further depth of information.



basic format
40-page book with 8 original videos (30 seconds to 3 minutes), 4 slide shows,
and 3 audios, plus links and social networking 

content
Editorial covers targeted educational health information; treatment options; doctor discussion guides.

Editorial produced by award-winning medical journalists.

distribution
Distribution support and publicity through print publications, e-blasts and online. Distribution through Google, Amazon, Borders, Barnes & Noble, Sony and others. Also available online.







mini web sites/consumer

Creation of mini-web sites to offer targeted health and wellness information and extend brand awareness.


content
Editorial, videos, slide shows, doctor discussion guides, tools for disase management and wellness.

Can be established in conjunction with a not-for-profit disease organization for patient education.  

Hosted on client’s site or on an independent site.

inventory
Developed with aggressive linking, SEO and optimization for maximum exposure.

publicity
Linked with e-mail blasts and print publicity.

digital products for health-care providers
To reach health-care providers in a targeted, easy-to-access-format, D&M packages information into a variety of digital vehicles.


personalized  e-mail communication/doctors & pharmacists

Reach up to 180,000 continually verified pharmacists and targeted doctors with
e-mail  programs designed to increase their knowledge of product's health area and to help them better educate patients. Provide downloadable, printable patient-education materials for distribution.


online  mini web sites/doctors & pharmacists

D&M creates mini web sites to extend brand awareness among doctors and pharmacists while promoting patient enducation. 

These can be established in conjunction with a not-for-profit disease organization.

Web sites are hosted on client’s site or on an independent site. Developed with aggressive linking, SEO and optimization for maximum exposure. Linked with
e-blasts and print publicity.



apps/doctors & pharmacists

D&M produces apps on targeted health and health-management topics. They can be made available through web sites,  iBooks, Android marketplace and other hand-held outlets.

Doctors and pharmacists also may receive individually addressed packages containing flash drives and supporting print materials or eblasts with links to download of app/information.   







extended e-books & e-magazines/doctors & pharmacists 

D&M produces e-books and e-magazines with embedded video, audio and slide shows. These health-care provider education vehicles deliver the latest treatment and patient education information.

Products can be delivered for viewing on handheld devices and computers. 


basic format for e-books
40-page book with 8 original videos (30 seconds to 3 minutes), 4 slide shows,
and 3 audios 

basic format for e-zines
8-32 page digital magazines; may have embedded videos and interactive elements

content
Editorial by award-winning medical journalists covers targeted educational health information; treatment options; doctor discussion guides

distribution
Distribution support and publicity through print, e-blasts and online. E-book and magazine distribution through Google, Amazon, Borders, Barnes & Noble, Sony and others. Also through app stores and iBooks/iTunes.






client-branded mobile apps, medical databases/doctors & pharmacists
 
D&M works with medical databasee partners such as Epocrates to extend client-branded, mobile, medical database information to pharmacists and doctors. Covering the information they need on a daily basis.

content
Apps target subjects such as drug interaction, differential diagnosis, OTC medications, calculators and trackers, more...









In trade publications: D&M can develop patient and pharmacist education articles, online and in print, targeted to client subject content. For example:


Pharmacy Times/Print: Reach 162,500 pharmacists through this monthly trade publication. Article is printed on 100 pound text gloss, bound into issue and three-hole punched and perforated for removal and retention.

Ads run in issue one month before article appears

Follow up announcements run in future print issues to drive pharmacists
back to online version of article.

Reprints of 5,000 supplied to client

Pharmacy Times/Digital: Article available via a dedicated web page for one year  on trade publication’s site, with 85,000 unique visits per month and 609,000 + page views per month.

Dedicated web page can have comments section.

May include links to product information and company web site.

Article will be promoted through an e-blast sent to more than 130,000
verified pharmacists.

Reminders in form of banner or blurb will be included in two issues of trade
publication’s associated e-newsletter.                       
                                                                                                                


print-digital packages for pharmacists

D&M Ink, Inc                    New York, NY    212-580-0181                   DandMInkContent@gmail.com
digital for consumers
packages for pharmacists